Portfolio Showtime The Big C | Weeds

Fresh Paint was thrilled to collaborate with Showtime on the packaging for their highly anticipated new show The BIG C.

Creating the large quantities of photo-realistic sand as well as the crumbling sand-castle in this spot was challenging, but we felt that the resulting sequence truly encapsulated the series’ vision in a dynamic and engaging way.

In addition to the BIG C packaging, we worked on several cross-promotional spots connecting BIG C to its time slot lead-in,Weeds.  For The Big C/Weeds combo spots, we worked to establish two entirely separate, fully realized environments in one screen shot.  A dusty desert terrain for Weeds, and a lush suburban backyard for Big C were separated only by a picket fence.

Working with the great team at Showtime on this project was an absolute pleasure!